The phrase refers to cinematic releases that are anticipated to achieve significant commercial success. These films, akin to winning a special prize, are expected to draw substantial audiences to theaters. Examples include highly anticipated sequels, adaptations of popular books, or movies starring established actors and directors with proven track records.
Such highly sought-after theatrical releases are important for the financial health of the film industry and associated businesses. They generate revenue for studios, distributors, and exhibitors. Furthermore, they often stimulate local economies by driving traffic to theaters and related businesses, and provide cultural impact through shared entertainment experiences.
