This haircare product is specifically formulated to address the concerns of individuals with blonde, gray, or bleached hair. It functions primarily as a cleansing agent while simultaneously depositing violet pigment. This pigment is designed to neutralize unwanted yellow or brassy tones that often appear in lighter hair shades. For example, consistent application helps to maintain a cooler, brighter appearance in treated hair.
The significance of this type of product lies in its ability to preserve the intended color and vibrancy of hair that has undergone lightening processes. The violet pigment counteracts the natural oxidation that can lead to unwanted warm tones. Its use contributes to a prolonged period of color accuracy, reducing the frequency of salon visits for color correction. Historically, solutions for brassiness involved harsh chemicals, but this product represents a shift towards gentler, pigment-based solutions.
