The phrase refers to a specific promotional activity. It involves a drawing or contest where a prize, likely related to the late basketball player Kobe Bryant and potentially commemorating his Olympic gold medal achievements, is offered to participants.
Such events can generate significant fundraising, awareness, or community engagement. The association with a celebrated athlete like Kobe Bryant, and the symbolic value of a gold medal, often elevates the perceived value and desirability, driving greater participation. This type of initiative often taps into shared nostalgia, admiration, and the desire to contribute to a cause, organization, or memory.
