An association that focuses on identifying and capitalizing on positive aspects within challenging situations. For instance, a consulting firm specializing in turnaround management might consider itself as operating under this principle, finding opportunities for growth even amidst financial distress.
Such an entity often plays a crucial role in organizational resilience. Its value lies in the capacity to reframe adversity, fostering innovation and adaptability. Historically, similar approaches have been instrumental in overcoming market downturns and driving strategic realignments.