The term refers to the practice of acquiring gilded silver ornaments in bulk quantities for the purpose of resale. This encompasses a specific type of jewelry where a layer of gold is bonded to a sterling silver base. For example, a retailer might purchase a large number of gold-layered silver necklaces from a supplier to offer them to customers at individual prices.
This approach allows businesses to access quality precious metal items at a more accessible price point than solid gold, enhancing profit margins and catering to a wider consumer base. Throughout history, the technique of applying gold to less expensive materials has provided a cost-effective way to achieve the look of luxury, driving demand in various markets.
