This cosmetic preparation is designed to impart a sun-kissed appearance to the skin. It often contains ingredients that stimulate melanin production or include bronzing agents to achieve a temporary tan. The product’s name suggests an association with the warm, flattering light of the period shortly after sunrise or before sunset.
The appeal of achieving a tanned complexion without exposure to harmful ultraviolet radiation underpins its significance. It offers a safer alternative to traditional sunbathing, mitigating the risks of premature aging, sunburn, and skin cancer. Its development reflects a growing awareness of sun safety and a desire for cosmetic enhancement.