The phrase identifies a promotional event where discounted footwear and apparel designed for children by the brand Golden Goose are offered. These events allow consumers to acquire the brand’s distinctive, often pre-distressed, aesthetic at a reduced price point. For example, a pair of Golden Goose sneakers originally priced at $400 might be available for $250 during such a sale.
These sales provide an opportunity for consumers to access luxury goods that may otherwise be financially inaccessible. They can stimulate brand awareness and generate revenue for the company while simultaneously offering value to customers. Historically, such promotions have been utilized by luxury brands to manage inventory, attract new clientele, and broaden their market reach, contributing to overall brand accessibility and desirability.
