It is a light beer produced by Anheuser-Busch InBev, characterized by its golden color and a brewing process intended to deliver a smooth, refreshing taste. As a lighter option within the brewing company’s portfolio, it is formulated to have a lower calorie and carbohydrate count compared to standard beers. A consumer might select this product when seeking a less filling or more sessionable alcoholic beverage.
The importance of this beverage lies in its appeal to a specific segment of the beer-drinking market that prioritizes a lighter profile. Its benefits include a lower caloric intake, potentially aligning with health-conscious consumers. Historically, its introduction reflected a broader trend in the brewing industry towards catering to evolving consumer preferences for lighter and more readily drinkable beers, often during social gatherings or leisure activities.
