The identifying graphic applied to specific Jeep vehicles, particularly CJ models, denotes a trim package characterized by unique aesthetic features. This visual element often includes a stylized avian representation and associated lettering, enhancing the vehicle’s overall appearance and signaling a particular edition.
This visual customization played a significant role in differentiating specific Jeep models from standard offerings. It provided a distinct identity and contributed to increased desirability among consumers seeking a vehicle with a unique and rugged appearance. Its historical context lies within the trend of manufacturers offering specialized appearance packages to boost sales and appeal to niche markets.