A breakfast staple manufactured by Post Consumer Brands, the honey-flavored puffed wheat cereal is recognizable by its golden hue and mascot, Sugar Bear. It provides a carbohydrate-rich start to the day and is often consumed with milk, as part of a balanced breakfast. It has been a breakfast option for consumers of all ages.
The product’s enduring popularity stems from its sweet flavor profile and appealing packaging, contributing to brand recognition and customer loyalty. Throughout its history, it has been marketed towards children with emphasis on its taste, differentiating it from less palatable breakfast alternatives. The product’s advertising campaigns have played a crucial role in establishing its long-term presence in the cereal aisle.
