Apparel displaying the name of a building company owned or operated by individuals with the surname Silva, who are brothers, serves as a form of advertising and identification. For example, a construction worker might wear a crew neck garment with the firm’s name and logo while on a job site.
Such branded clothing provides several advantages. It enhances team cohesion by creating a uniform appearance. It increases brand visibility when worn in public, transforming employees into walking advertisements. Historically, small businesses have used printed materials, including attire, as a cost-effective marketing strategy.
