The phrase signifies an impending arrival of a Long John Silver’s restaurant location. It suggests the establishment will be opening in a specific area in the near future, generating anticipation among potential customers for seafood dining options. For example, a banner stating this signals the conclusion of construction or preparation phases and the impending start of operations.
Such announcements are strategically important for marketing and public relations. They allow for the generation of initial interest and awareness within the local community. Historically, similar announcements have effectively built hype, prompting strong opening day sales and establishing a customer base. It benefits the company by facilitating pre-opening promotion, allowing for a faster and more impactful market entry.