A period roughly spanning the 1960s through the early 1980s, this time is characterized by a particular aesthetic ideal in the sport. Emphasis was placed on proportion, symmetry, and a degree of muscularity considered attainable and appealing to a broader audience. Figures like Arnold Schwarzenegger, Franco Columbu, and Frank Zane exemplified this look, showcasing physiques that balanced size with artistic form.
This specific period is often regarded as a high point in the sport’s history due to its influence on subsequent generations. The physiques of athletes during this time inspired countless individuals to pursue bodybuilding and fitness. Further, the emphasis on a balanced, aesthetic presentation helped to popularize the sport and broaden its appeal beyond niche audiences. The training methodologies and nutritional philosophies prevalent during this time, while not always scientifically rigorous by modern standards, laid the groundwork for many current practices.