This spirit, characterized by its golden hue, is a type of tequila produced from blue agave plants. The category distinguishes itself through the addition of caramel coloring and other additives to achieve its particular appearance and flavor profile. It often represents a more accessible entry point for consumers exploring the world of agave-based spirits.
Its significance lies in its broad appeal and contribution to the tequila market’s overall volume. The spirit offers a sweeter and less intensely agave-forward experience than blanco or reposado varieties, catering to palates seeking a smoother, more approachable taste. Historically, this type of tequila played a crucial role in introducing tequila to a wider audience and establishing its presence in international markets.
