This offering represents a curated travel experience focusing on culturally enriching voyages. It combines the established reputation of Viking river and ocean cruises with an elevated beverage program and specific temporal parameters. The year included in the naming convention denotes the period of availability for booking and travel.
Such arrangements provide several potential advantages. Patrons benefit from a streamlined booking process, encompassing accommodation, travel, and enhanced beverage access. Historically, the inclusion of such package elements has been seen as a driver of customer satisfaction and perceived value, fostering loyalty and encouraging repeat bookings. This type of promotion also allows the travel provider to better manage inventory and forecast demand for specific voyage segments.