Vintage Gold Necklace with 1928 Tag – Buy Now!


Vintage Gold Necklace with 1928 Tag - Buy Now!

The item under discussion is a piece of jewelry, specifically an adornment designed to be worn around the neck, crafted from the precious metal gold. It is further distinguished by the presence of a marker indicating its production or association with the year 1928. This marker can be a physical attachment or an inscribed element.

Possessing such an object offers potential benefits including aesthetic value, collectibility, and historical significance. The age suggested by the marking places it within a specific era, likely the late Art Deco period. This association imbues it with cultural relevance and could potentially increase its monetary worth, depending on the overall design, condition, and maker. Items from this period are often sought after for their craftsmanship and stylistic characteristics.

This description serves as an introduction to a more detailed exploration. The following sections will delve into aspects such as authentication, valuation considerations, preservation techniques, and the broader context of jewelry design during the specified era.

1. Material

The gold content of a necklace bearing a 1928 tag is a primary determinant of its inherent value and a crucial factor in authentication. The purity of the gold, typically expressed in karats (k) or fineness (e.g., .750 for 18k gold), directly correlates with its worth as a precious metal. A higher gold content generally signifies greater material value. In the context of a vintage piece, the type of gold alloy usedits composition beyond pure goldcan also be indicative of the era. For example, lower karat gold or specific alloys might have been more prevalent in jewelry production during the 1920s.

Identifying the gold content is essential for accurate appraisal. A hallmark, a stamped mark indicating the gold’s fineness, is commonly present on such jewelry. However, hallmarks can be faked, necessitating verification through professional testing methods like acid testing or X-ray fluorescence (XRF) analysis. The absence of a hallmark does not automatically indicate the item is not gold, but it does require further scrutiny. The color of the gold can also offer clues. While yellow gold is most common, white gold (an alloy of gold and a white metal like nickel or palladium) was gaining popularity in the Art Deco period, potentially influencing the alloy choice.

In conclusion, understanding the gold content of a necklace with a 1928 tag is not merely about its monetary value; it’s fundamental to establishing its authenticity, historical context, and overall desirability. Scrutinizing the gold’s purity, alloy composition, and the presence/absence of hallmarks allows for a more informed assessment of the piece’s worth and historical significance. Counterfeiting remains a significant challenge, reinforcing the need for expert evaluation to confirm the material’s validity.

2. Tag

The presence of a tag on a gold necklace purportedly dating to 1928 is of paramount importance in assessing its authenticity. This tag, whether a permanently affixed plaque or a separate, attached element, serves as a critical, though not definitive, marker suggesting the item’s origins and period of manufacture. Its presence implies an attempt, either contemporary or more recent, to establish the necklace’s vintage and potential value. The tag’s design, material, and method of attachment are all factors to be scrutinized. For example, a tag fabricated from a material demonstrably not available in 1928 would immediately cast doubt upon the necklace’s purported age. Similarly, the font and style of any inscription on the tag must be consistent with the typographic conventions of the late 1920s. The absence of a tag, conversely, does not automatically invalidate the necklace’s claim to vintage, but necessitates reliance on other authentication methods, such as hallmark analysis, stylistic assessment, and provenance research.

Examination of the tag must extend beyond superficial characteristics. Microscopic analysis can reveal the presence of modern adhesives or manufacturing techniques incompatible with the stated period. Consulting archival records from prominent jewelry manufacturers of the era may corroborate the tag’s design and markings. Cases of deceptive tagging are not uncommon. Items of more recent manufacture are sometimes deliberately marked to mimic antique pieces, misleading potential buyers. Therefore, an expert appraisal is crucial, involving a comprehensive evaluation of the tag in conjunction with the necklace’s overall construction, materials, and stylistic attributes. Consider the instance of a gold necklace, presented as Art Deco, bearing a tag with a laser-etched serial number, a technology unavailable in 1928. This discrepancy exposes the item as a modern fabrication designed to capitalize on the appeal of vintage jewelry.

In summary, the tag on a gold necklace with a 1928 association presents a potentially valuable clue to its authenticity, but should never be accepted at face value. Rigorous examination, informed by historical knowledge and scientific analysis, is essential to determine its veracity. The challenge lies in distinguishing genuine period markers from deliberate attempts at deception, requiring expertise and meticulous attention to detail. The reliability of the tag is just one factor in a multifaceted assessment of the necklace’s true origins and value.

3. Year

The designated year, 1928, holds significant weight when evaluating a gold necklace, placing it within a specific historical and cultural context. This temporal marker influences design, materials, manufacturing techniques, and ultimately, the necklace’s potential value and appeal to collectors. Its relevance extends beyond mere chronology, providing insight into prevailing social trends and artistic movements.

  • Art Deco Influence

    The late 1920s were firmly within the Art Deco period. This movement emphasized geometric shapes, streamlined designs, and the use of luxurious materials. A genuine necklace from this era would likely exhibit these characteristics. For instance, the necklace might feature stepped patterns, symmetrical arrangements, or the incorporation of materials like onyx, jade, or coral alongside the gold. Recognizing Art Deco design principles is crucial for assessing the authenticity and aesthetic appeal of the piece.

  • Economic and Social Context

    The year 1928 preceded the Great Depression. The economic prosperity of the preceding years influenced jewelry design, with a focus on opulence and extravagance. Demand for luxury goods was relatively high, resulting in the production of more elaborate and costly jewelry. Understanding this economic backdrop helps to interpret the level of craftsmanship and material value expected in a necklace from this period. A simple, utilitarian design might raise questions about its true origin.

  • Manufacturing Techniques

    Jewelry-making techniques in 1928 differed from modern methods. Mass production was becoming more prevalent, but handcrafted pieces were still common. Identifying hallmarks or maker’s marks can provide clues about the necklace’s origin and manufacturing process. For example, a piece exhibiting signs of die-striking or intricate hand-setting would be consistent with the manufacturing capabilities of the era. Conversely, features indicative of advanced modern techniques might suggest a later fabrication.

  • Fashion Trends

    Necklace styles in 1928 were influenced by prevailing fashion trends, including shorter hemlines and the flapper aesthetic. Long, pendant necklaces were popular, often featuring geometric designs or tassels. The length and style of a necklace claiming to be from 1928 should align with these trends. A choker-style necklace, for example, might be less typical of the period and warrant closer scrutiny. Examining fashion plates and catalogs from the late 1920s can provide valuable reference points.

In conclusion, the year 1928 is not merely a label but a gateway to understanding the cultural, economic, and technological forces shaping jewelry design at that time. By considering the Art Deco influence, economic context, manufacturing techniques, and fashion trends of the era, one can more accurately assess the authenticity, value, and historical significance of a gold necklace bearing this date. Examining the year in this context transforms it from a simple date to a critical component in understanding the item’s complete story.

4. Design

The aesthetic characteristic of a gold necklace with a 1928 tag is inextricably linked to the Art Deco movement. As the item’s chronological marker falls squarely within the Art Deco period (roughly 1920-1935), this influence is not merely probable but practically determinative of its design elements. The Art Deco style, characterized by geometric forms, symmetry, stylized representations of nature, and the incorporation of luxurious materials, defines the expected visual vocabulary of the necklace. The presence, absence, or misinterpretation of these elements directly impacts its perceived authenticity and market value. A piece exhibiting flowing, organic lines typical of Art Nouveau, for example, would be incongruous with its purported date and would likely raise immediate suspicion.

Consider, for instance, a gold necklace featuring a pendant with stepped pyramids, a hallmark of Art Deco design. This geometric motif, often executed with contrasting materials like black onyx and white gold, would strongly support the claim of a 1928 origin. Conversely, a necklace showcasing asymmetrical floral arrangements or the sinuous curves associated with Art Nouveau would be stylistically inconsistent with the period. The practical significance of recognizing Art Deco design lies in its role in authentication and appraisal. Dealers, collectors, and historians rely on their understanding of Art Deco aesthetics to distinguish genuine period pieces from later imitations or reproductions. Correctly identifying the Art Deco influences helps evaluate the authenticity and value of the jewelry.

In conclusion, the Art Deco influence is not just a superficial decorative layer but an integral component of a gold necklace with a 1928 tag. It dictates the expected design vocabulary, influencing everything from the overall silhouette to the choice of materials and motifs. Recognizing and analyzing these stylistic markers is crucial for accurate assessment, authentication, and valuation. The presence of consistent Art Deco characteristics strengthens the claim of historical accuracy, while stylistic deviations suggest the need for further scrutiny. The correlation between the designated year and the Art Deco movement highlights the importance of period-specific knowledge in the field of vintage jewelry appraisal.

5. Craftsmanship

The manufacturing quality evident in a gold necklace bearing a 1928 tag is a critical element in determining its authenticity, value, and historical significance. Craftsmanship serves as a tangible link to the era, reflecting the technological capabilities, artistic sensibilities, and economic realities of the late 1920s. The quality of execution provides insights into the piece’s origin and purpose.

  • Hallmarks and Maker’s Marks

    The presence and legibility of hallmarks and maker’s marks are indicative of the quality standards maintained during production. A clearly struck and identifiable hallmark suggests adherence to established quality control practices. Conversely, a poorly defined or absent hallmark raises questions about the piece’s origin and compliance with regulatory standards. These marks provide invaluable clues to the necklace’s provenance and the reputation of its manufacturer.

  • Joints and Closures

    The precision and durability of joints and closures, such as clasps and hinges, reflect the skill of the jeweler and the quality of materials used. Secure and well-fitted joints demonstrate meticulous attention to detail and ensure the necklace’s longevity. Weak or poorly constructed closures, on the other hand, indicate subpar craftsmanship and potential design flaws. The functionality and aesthetic integration of these components are essential indicators of overall manufacturing quality.

  • Stone Setting (if applicable)

    For necklaces incorporating gemstones or other decorative elements, the quality of the stone setting is a significant indicator of craftsmanship. Secure and even settings, where stones are properly aligned and held firmly in place, demonstrate expertise in jewelry-making techniques. Loose stones, uneven settings, or visible flaws in the mounting indicate deficient craftsmanship and potential for damage or loss. The precision and care taken in setting stones directly impact the necklace’s aesthetic appeal and structural integrity.

  • Surface Finish and Polishing

    The smoothness and consistency of the surface finish and polishing contribute to the overall aesthetic appeal and tactile quality of the necklace. A well-polished surface enhances the gold’s luster and highlights the design details. Scratches, imperfections, or uneven polishing detract from the piece’s visual appeal and suggest inadequate attention to detail during the finishing process. The quality of the surface treatment reflects the jeweler’s commitment to achieving a refined and aesthetically pleasing final product.

In essence, the manufacturing quality of a gold necklace with a 1928 tag is not merely an aesthetic consideration but a critical factor in assessing its authenticity and value. The hallmarks, joints, stone settings, and surface finish provide tangible evidence of the jeweler’s skill, the quality of materials used, and the adherence to established manufacturing standards. A meticulous examination of these elements provides valuable insights into the necklace’s origin, historical context, and overall worth.

6. Condition

The preservation status of a gold necklace with a 1928 tag is a paramount consideration when assessing its overall value, authenticity, and desirability. As a tangible artifact of a specific historical period, its condition reflects the extent to which it has been subjected to environmental factors, handling, and potential damage over nearly a century.

  • Surface Wear and Patina

    Surface wear, including scratches, abrasions, and the development of patina, is a common characteristic of antique jewelry. While excessive wear can detract from value, a moderate patina can be desirable, providing evidence of age and authenticity. The nature of the patina its color and texture can offer clues about the materials and environmental conditions to which the necklace has been exposed. For example, an uneven or excessive patina may indicate improper cleaning or storage. The presence or absence of expected wear patterns is a crucial factor in determining the necklace’s originality and history.

  • Structural Integrity

    The structural integrity of the necklace the soundness of its joints, links, and clasps is essential for both its aesthetic appeal and its usability. Damaged or weakened components not only detract from its value but also pose a risk of further deterioration. Signs of previous repairs, while not necessarily detrimental, should be carefully examined to assess the quality of workmanship and the extent of the intervention. A necklace with significant structural damage may require professional restoration, which can impact its value depending on the scope and nature of the work.

  • Stone Condition (if applicable)

    If the necklace incorporates gemstones or other decorative elements, their condition is a critical factor in assessing its overall preservation status. Chipped, cracked, or discolored stones detract significantly from the necklace’s value. The presence of original stones, as opposed to replacements, is also a significant consideration. Identifying the type and quality of stones requires expertise in gemology. The settings themselves should also be examined for damage or wear, as this can affect the stability and security of the stones.

  • Evidence of Alterations or Repairs

    Evidence of alterations or repairs, while common in antique jewelry, must be carefully evaluated. The nature and extent of the repairs, as well as the quality of workmanship, can significantly impact the necklace’s value. Repairs using materials or techniques inconsistent with the original period can diminish its authenticity and historical significance. A comprehensive assessment should distinguish between necessary repairs to preserve the necklace’s structural integrity and alterations that compromise its original design. Excessive or poorly executed repairs can substantially reduce its market value.

The preservation status, therefore, provides a crucial lens through which to examine a gold necklace with a 1928 tag. It is not simply a measure of superficial appearance but a complex interplay of factors reflecting its history, materials, and the care it has received over time. A comprehensive assessment of the condition, taking into account surface wear, structural integrity, stone condition, and evidence of alterations, is essential for determining its true value and historical significance. This assessment requires both expertise in jewelry appraisal and a keen understanding of conservation principles.

7. Provenance

The ownership history, or provenance, of a gold necklace with a 1928 tag is a crucial factor influencing its value, authenticity, and overall historical significance. A well-documented provenance establishes a verifiable chain of ownership, tracing the necklace’s journey from its creation to the present day. This record not only enhances its desirability among collectors but also substantiates its claimed age and origin.

  • Direct Lineage and Family Heirlooms

    A direct lineage, establishing continuous ownership within a single family, significantly increases the necklace’s perceived value and historical interest. Documentation such as wills, letters, or photographs depicting family members wearing the necklace can serve as compelling evidence. For example, a necklace known to have been passed down through three generations of a prominent family, accompanied by supporting documentation, commands a higher price than a similar necklace with an unknown past. This lineage transforms the item from a mere object into a tangible piece of family history.

  • Estate Sales and Auction Records

    Records from reputable estate sales and auctions provide verifiable points in the necklace’s ownership history. Catalog entries, invoices, and receipts can establish previous owners and confirm the necklace’s presence in documented collections. A necklace appearing in the catalog of a well-known auction house, for instance, benefits from the authentication and appraisal processes undertaken by the auction house’s experts. These records offer a level of transparency and credibility, mitigating concerns about authenticity and provenance issues.

  • Museum Exhibitions and Loan Agreements

    Prior exhibition in a recognized museum or inclusion in a significant loan agreement elevates the necklace’s status and provides further validation of its authenticity and historical importance. Museum records, including exhibition catalogs and loan agreements, offer irrefutable evidence of its past. A necklace once displayed in a prominent Art Deco exhibition, for example, acquires an added layer of prestige and becomes associated with the museum’s scholarly reputation. This association enhances its appeal to collectors and institutions.

  • Gaps in Provenance and Red Flags

    Conversely, gaps in the documented ownership history or inconsistencies in the available information raise red flags and necessitate further investigation. Unexplained periods of obscurity or conflicting accounts can cast doubt on the necklace’s claimed age and origin. A necklace with a documented history spanning from 1928 to 1970, followed by a period of unknown ownership until its reappearance in the present day, requires additional scrutiny to bridge the gap and confirm its authenticity. Addressing these gaps and resolving any inconsistencies is crucial for establishing a credible provenance.

Ultimately, the provenance of a gold necklace with a 1928 tag serves as a narrative connecting the object to its past, lending it both historical context and added value. A clear and verifiable chain of ownership enhances its desirability among collectors and institutions, while gaps or inconsistencies necessitate further investigation to ensure its authenticity and worth. The provenance is an inseparable part of the necklace’s identity, transforming it from a mere piece of jewelry into a tangible artifact of history.

8. Rarity

The scarcity factor, inherent in the rarity of a gold necklace with a 1928 tag, exerts a direct influence on its value and collectibility. The fewer examples of such a necklace that exist, the greater the demand and, consequently, the higher its market price. Scarcity can arise from several factors, including limited initial production, loss or destruction of existing pieces over time, and the unique combination of design elements specific to a particular manufacturer or era. A necklace produced in limited quantities by a renowned jeweler in 1928, for example, would be significantly rarer and more valuable than a mass-produced piece from the same period. Similarly, a necklace incorporating a rare gemstone or featuring an unusual Art Deco motif would command a premium due to its uniqueness.

Assessing the scarcity factor involves examining production records, historical catalogs, and auction databases to determine the prevalence of similar necklaces. The survival rate of these items is also a critical consideration. Gold necklaces from the late 1920s may have been melted down during periods of economic hardship, repurposed into different forms of jewelry, or simply lost or damaged over time, further reducing their availability. Understanding the interplay of these factors requires specialized knowledge of jewelry history and market trends. Take, for example, a gold necklace with a 1928 tag featuring a signed Lalique glass pendant. The combined rarity of the Art Deco necklace itself, coupled with the scarcity of authenticated Lalique glass from that era, would substantially elevate its collectibility and value.

In conclusion, the rarity of a gold necklace with a 1928 tag is a primary determinant of its worth and appeal to collectors. This scarcity stems from a combination of factors, including limited initial production, attrition over time, and unique design elements. A thorough assessment of these factors, coupled with expert knowledge of jewelry history and market dynamics, is essential for accurately evaluating the necklace’s potential value and place within the broader context of vintage jewelry collecting. Accurately determining rarity prevents undervaluation or, conversely, overestimation of the item’s worth, and provides a sound foundation for informed acquisition or sale.

9. Value

The market assessment of a gold necklace with a 1928 tag represents a comprehensive valuation process. This process integrates objective data and subjective appraisal to determine the item’s monetary worth within the prevailing market conditions. The assessment encompasses several interconnected facets, each contributing to the final valuation.

  • Intrinsic Material Worth

    The intrinsic material worth forms the baseline of the necklace’s value. This is determined by the gold content (karat and weight) and the current market price of gold. Additional materials, such as gemstones, contribute to the intrinsic value. The assessment involves precise measurement and evaluation of the quality and quantity of these components. For example, a necklace containing 18k gold would have a higher intrinsic value compared to a similar necklace made of 14k gold, given equal weight. Fluctuations in the gold market directly impact this component of the overall valuation.

  • Historical and Period Value

    The necklace’s association with the year 1928 and the Art Deco period adds a layer of historical and period value. This is a subjective element influenced by collector demand and the perceived rarity of Art Deco jewelry. A necklace exhibiting characteristic Art Deco design elements in excellent condition can command a premium. Provenance, if established, further enhances this historical value. The influence of design and trend elevates the importance of market perception. A signed piece from a recognized jewelry house of the era will, naturally, carry a greater significance than an unsigned, commercially produced one. The historical and period value can fluctuate based on shifts in collector preferences and broader cultural trends.

  • Condition and Preservation Impact

    The condition of the necklace significantly influences its market assessment. Well-preserved pieces with minimal wear and tear are valued higher than those with substantial damage or alterations. Restoration efforts, if professionally executed and documented, can positively impact the valuation, whereas poorly executed repairs can detract from its worth. The impact on the price depends on whether the conservation is viewed as preserving or altering the character of the object. A necklace with its original clasp and stones, exhibiting minimal signs of wear, is typically more desirable to collectors than a heavily restored piece.

  • Market Demand and Auction Performance

    Market demand, as evidenced by recent auction results and private sales data, provides real-time indicators of the necklace’s potential value. Analyzing comparable sales helps establish a benchmark for valuation. The reputation and expertise of the appraiser further contribute to the reliability of the market assessment. Active market conditions affect the pricing. A similar necklace sold at auction for a significantly higher price than its estimated value signals strong market demand and supports a higher valuation for the item in question.

These four facets collectively determine the market assessment of a gold necklace with a 1928 tag. The objective measurement of materials is tempered by subjective considerations of historical value and condition, all within the context of prevailing market demand. A competent assessment necessitates expertise in jewelry appraisal, historical knowledge, and familiarity with current market trends to accurately place a monetary value on the item.

Frequently Asked Questions

This section addresses common inquiries regarding gold necklaces bearing a 1928 tag, offering guidance on authentication, valuation, and historical significance.

Question 1: How can the authenticity of a gold necklace with a 1928 tag be verified?

Authenticity verification necessitates a multi-faceted approach. This includes examining hallmarks and maker’s marks, analyzing the gold content and construction techniques for consistency with 1920s jewelry practices, and scrutinizing the tag itself for signs of tampering or modern manufacturing methods. Professional appraisal by a qualified expert is strongly recommended.

Question 2: What factors contribute to the value of this type of necklace?

Value determinants encompass the intrinsic worth of the materials (gold and any gemstones), the historical and period value associated with the Art Deco era, the condition and preservation status of the piece, its rarity, and any documented provenance. Market demand and auction performance data also influence valuation.

Question 3: Is the presence of a 1928 tag a guarantee of authenticity?

No. While a tag can be a valuable clue, it is not a definitive indicator of authenticity. Tags can be faked or added to more recent pieces to deceive buyers. The tag itself must be examined for consistency with 1920s manufacturing techniques and typography.

Question 4: What are the key design characteristics of Art Deco necklaces from 1928?

Art Deco necklaces typically feature geometric shapes, symmetrical designs, and the use of luxurious materials such as gold, onyx, jade, and diamonds. Long pendant necklaces and stylized representations of nature are also common. Researching Art Deco design principles aids in assessing authenticity.

Question 5: How should a gold necklace with a 1928 tag be properly cared for and preserved?

Proper care involves gentle cleaning with a soft cloth, avoiding harsh chemicals or abrasive cleaners. The necklace should be stored in a dry, dark place, preferably in a padded jewelry box or pouch, to prevent scratches and tarnish. Professional conservation may be necessary for significantly damaged pieces.

Question 6: What is the significance of provenance in determining the necklace’s value?

A well-documented provenance, tracing the necklace’s ownership history, enhances its value and desirability among collectors. Records such as family photos, wills, estate sale catalogs, and museum exhibition records can provide verifiable evidence of its past. Gaps or inconsistencies in the provenance should be thoroughly investigated.

In summary, assessing a gold necklace with a 1928 tag requires a holistic approach, considering material value, historical context, condition, rarity, and provenance. Expert appraisal is essential for accurate authentication and valuation.

The following section will explore strategies for buying and selling such items.

Tips for Acquiring and Selling a Gold Necklace with 1928 Tag

This section provides critical guidelines for navigating the acquisition and disposal of a gold necklace bearing a 1928 tag, emphasizing due diligence and informed decision-making.

Tip 1: Prioritize Authentication Before Purchase: Engage a qualified jewelry appraiser specializing in vintage pieces. A written appraisal detailing authenticity, material composition, and condition is paramount. Relying solely on a seller’s representation is insufficient.

Tip 2: Scrutinize Provenance Documentation: Request all available documentation pertaining to the necklace’s ownership history. Examine estate sale records, auction catalogs, and any available family records to verify provenance claims. Unsubstantiated claims should be treated with skepticism.

Tip 3: Conduct Comparative Market Analysis: Research recent sales of comparable necklaces from the Art Deco period. Review auction databases and online marketplaces to establish a realistic market value. Beware of listings priced significantly above or below established market norms.

Tip 4: Inspect Condition Meticulously: Thoroughly examine the necklace for signs of damage, wear, or repairs. Assess the condition of the gold, gemstones (if present), and the clasp. Request high-resolution photographs and, if possible, conduct an in-person inspection.

Tip 5: Understand Legal and Ethical Considerations: Be aware of any applicable laws regarding the sale of vintage jewelry. Ensure that the seller has clear title to the necklace and is authorized to sell it. Ethical considerations dictate transparency and full disclosure of any known defects or alterations.

Tip 6: Document all Transactions: Maintain detailed records of all transactions, including purchase agreements, appraisals, and receipts. This documentation is essential for insurance purposes and future resale opportunities.

These tips serve to safeguard investments and facilitate responsible transactions in the realm of vintage jewelry. Thorough research and informed decision-making are essential to avoid potential pitfalls.

The following section concludes this exploration.

Conclusion

This exploration of the “gold necklace with 1928 tag” underscores the complexities inherent in assessing vintage jewelry. The multifaceted analysis, encompassing material composition, historical context, design elements, craftsmanship, condition, provenance, and market dynamics, is essential for accurate authentication and valuation. The presence of a “1928 tag” serves as an initial point of inquiry, not a definitive guarantee of authenticity. Rigorous scrutiny and expert evaluation are crucial.

The enduring allure of such an artifact lies not merely in its intrinsic value, but in its embodiment of a specific era and its connection to the past. Continued research, preservation efforts, and responsible transactions are vital to safeguarding these tangible links to history for future generations. Recognizing the blend of art, history, and commerce surrounding pieces from this era fosters a deeper appreciation for the “gold necklace with 1928 tag” and its place within the wider cultural landscape.